South Korean Rapper, Singer-Songwriter, and Record Producer, B.I, teams up with Destiny Rogers and Tyla Yaweh on new track “Got It Like That,” out today via IOK / Transparent Arts. Produced by 2-time Grammy Award Winners, The Stereotypes [Bruno Mars, Cardi B, Justin Bieber], this track brings together 3 diverse artists while seamlessly fusing Pop, R&B, and K-Pop. “This song is about feeling comfortable and cool with yourself before worrying about what anyone else will think. We want you to feel good about feeling yourself no matter what you have or don’t have. This is a carefree sound for everyone to move to.”
B.I started his own label
Having embarked on a new journey as a solo artist in 2020, B.I has launched his own label, 131LABEL, with the industry’s top professionals whose mission is to globalize Korean music while keeping an authentic identity. B.I has always had a clear vision of the impact he wants to make with his music, which includes pushing the boundaries of Korean musicians from K-Pop to a more global mainstream spotlight. This collaboration with Destiny Rogers, who recently went viral in over 20 countries with her single “Tomboy” that was covered by Blackpink’s Lisa, and Tyla Yaweh, Post Malone collaborator, is the perfect representation of global music that B.I is aiming to create. After years and years of training, multiple Korean Survival shows, and hitting the stage for his debut at only 13 years old; B.I is not afraid of breaking the frames built up around him. His ultimate goal is to always look forward, and his musical friendship with The Stereotypes did just that, overcoming the distance of the Pacific Ocean, leading to “Got It Like That.”
How B.I rose to fame
Hailing from South Korea, B.I first emerged on the scene in 2009 at just 13 years old. After that he started his career as a YG trainee, rising to fame with international K-Pop band iKon garnering fans all around the world and performing for millions across the globe in places such as Japan, Australia, and SXSW Festival. Now, at only 24 years old, B.I has made a name for himself as one of South Korea’s top musicians and producers. Having been considered an industry trailblazer, he was christened as the next G-Dragon; with G-Dragon praising B.I and going as far as saying he reminds him of himself.
B.I currently has 66 songs listed under his name with the Korea Music Copyright Association; including multiple hit records he produced for iKon during his tenure, such as “MY TYPE,” “LOVE SCENARIO,” “GOODBYE ROAD,” collectively garnering over 400 million streams on Spotify.
With his debut solo album being released at the end of May, B.I is ready to infiltrate all the global markets and continue to build his already existing dedicated fanbase. B.I’s upcoming album has been written, produced, and influenced by his own personal/realistic story, that’s meant to touch his audience with danceable and 12 melodical songs.