B.I RELEASES HIGHLY ANTICIPATED EP LOVE OR LOVED PART. 1

Esteemed Korean artist B.I releases his long expected global project EP, Love or Loved Part.1 today.
His highly anticipated EP comes after the success of his latest single “BTBT” featuring Soulja Boy and Devita, reaching the top 10 on Spotify Viral 50 Global Charts. The song went viral worldwide on TikTok with #btbtdancechallenge. 

The focus track of the EP, “Keep me up” is a powerful dance track that centers on the young, intense infatuation that is well-portrayed through B.I’s romantic vocal tones with the catchy hook “Cause you keep me up,  불꽃이 P.O, I’m just tryna love ya, 불꽃이 P.O P.O P.O, Cause girl you keep me up.” 

“불” & “꽃” characters together in Hangul means “fireworks,” but when separated, it means, “fire” and flower” respectively. B.I utilizes word play with P.O as the literal sound for when you pronounce,  “피어,” translates to blossoming. The whole hook translates to both “fireworks are bursting” and “fire flowers are blossoming.”

This will be the third collaboration with the Grammy winning producing team The Stereotypes (Bruno Mars), showcases a stronger performance with the aesthetic tone that will please the viewers both visually and audible.

B.I recently released a collaboration with ojeito, with high-end quality go-bags in connection with the EP. Chapter 4 & Chapter 5 will be releasing in culmination of all the pieces of the EP.

You can find Love or Loved Part. 1 on all streaming platforms and the music video for “Keep Me Up” on B.I’s official channels. 

About BI

B.I is a South Korean musician, singer-songwriter, and record producer, signed under his label, 131, and partnered with the entertainment conglomerate IOK Music. 
His latest release, “BTBT” featuring Soulja and Devita, has charted at #1 on iTunes in over 40 countries to critical acclaim. The song also reached #1 on iTunes K-pop “Top Tracks” chart in over 31 countries. 
His debut album, Waterfall, hit #1 on iTunes charts in 24 countries around the world and was one of the best-selling Korean male solo albums of 2021, with Time Magazine naming it as one of the best K-pop albums of the year. B.I is the first Asian and K-pop artist to perform for Grammy.com’s GLOBAL SPIN series. 
Last year, B.I released the first half of his second studio album, Cosmos, and will be releasing new music with a Global Album Project “LOVE OR LOVED [L.O.L] “partnered through Transparent Arts in the coming months.