Artist You Should Know: Joveth

Joveth, a rising artist, recently released his single “Say My Name” on August 23rd. He has been crafting music since the age of 12, drawing inspiration from his Filipino roots and his childhood in Sweden. Before turning 20, Joveth made the challenging decision to move to the U.S. alone, a pivotal moment that reshaped his artistic outlook.

His journey has been both difficult and transformative. The move from Sweden to the U.S. was more than a change in location; it marked a deep shift in his creative mindset. As he wrestled with personal trauma, Joveth immersed himself in California’s underground music scene, finding both solace and the freedom to fully explore his musical identity.

Devoted to honing his artistry, Joveth has spent countless hours perfecting his music and production skills. Though his early ambitions were in the visual arts, a life-changing James Blunt concert ignited his passion for music, sparking a mission to create powerful, transformative musical experiences for others. Through his original production and soul-baring lyrics, Joveth invites listeners to confront their emotions and connect with his deeply personal work, hoping to inspire others to overcome their own challenges.

“Say My Name” is an introspective pop song about self-discovery and embracing one’s true identity. The song is the first release from his upcoming debut EP Lonely Boy, set to drop next year.

Interview with Joveth!

Please introduce yourself to HypnoticAsia readers!

My name is Joveth. I am an artist, producer, and singer-songwriter who likes to make electronic pop music. I call it sci-fi pop!

Your journey has taken you from the Philippines to Sweden and then to the US. How have these diverse cultural backgrounds shaped your music?

It has shaped my taste a lot. Filipino culture is all about ballads and R&B/soul, so my singing style was based on that. Sweden influenced me with pop production during the 90s era: Britney, Backstreet Boys, basically Max Martin style. 

The USA influences me with trap, Hip Hop, and electronic EDM. California is where I found my identity. I managed to create something cool out of all these cultures.  

You’ve been creating music since you were 12. How has your sound evolved since you first started?

Hmm, I still have their recordings. Honestly, singing and soul are still there, but skills have evolved. The vocal precision, details, and emotional clarity are a lot more defined in today’s creativity. Also, production-wise, well, I’m no longer making music in my closet. I’ve gotten a chance to work with some amazing celebrities and pros in the industry, and I can call myself pro-level now in production and as a producer myself. 

What was it like moving to the US alone before the age of 20, and how did that experience influence your artistry?

It was exciting! When I moved here, I had one goal in mind: to intern at a pro-level studio and learn all the recording and mixing techniques I could. I worked at Santa Barbara Sound Design with Dominic Camardella for many years. Eventually, I became proficient in engineering and became a business partner. 

I didn’t know how many incredible musicians I’d meet along the way and be influenced by Grammy winners in person. Some artists I worked with are Depeche Mode, Michael McDonald, David Paich, Bibi Bourelly, Kenny Loggins, Iration, and many more. 

The underground music scene in California played a big role in your development. Can you share more about what you discovered there, both creatively and personally?

Since the festivals in California was so popping, I became really interested in creating a community event where we would throw underground raves, with live music as well so the audience could get both worlds! 

It took me a few tries to program lighting and organize the events, but it was totally worth it. People loved the concept, and I was all about it. Since my music can be dark at times and electronic influenced, it would work quite well. 

I like making people feel all the emotions when they come to my show, so having that kind of space helped me really appreciate the underground scene. 

You had early aspirations in visual arts. How did James Blunt’s concert change your path, and what was it about that experience that set you on this musical journey?

Honestly, I always sang as a kid, but my main obsession was visual art. I painted lots of painting as a kid. I was a very nerdy kind of kid that would just spend lots of hours into something I truly enjoyed doing. But it wasn’t until my best friend gotten two tickets to James blunt and invited me to go with him that I fell for music hardcore! I didn’t even know his songs besides his hit single “Your Beautiful,” and I started feeling some kind of goosebumps. I’ve always been fascinated with goosebumps. They’re a sign of excitement and an emotional rollercoaster of no control. I felt it, and since that day, I wanted to learn how to do that through music. 

Your single “Say My Name” dives into self-discovery and identity. What inspired you to explore this theme, and how does it connect with your own experiences?

I’ve been through a lot in life I’d say; many of my friends say I’m an old soul, well I don’t feel like that, but I do feel wise because of the things I’ve overcome, like attempting committing suicide when I was a teenager was a huge factor in my will to live. I almost died, and somehow, I was given a second chance. So here I am, looking at life as if it was my last day on earth each day. Spread love and always do the things you love! And music is my way of healing those wounds and inspires others through it, which is an amazing opportunity. 

Music seems to be your outlet for processing personal challenges. How has creating music helped you confront and overcome your own adversity?

You know that feeling when you’re sad and want to listen to sad music? Then cry it out until you no longer have any more tears? In the same way, when I make music, I pour my current feelings into creating it; that’s why creating music is so fresh to me; I get to express my current emotions or tap into past emotions and put them into an art form. It’s crazy how therapeutic it is for me. My life hasn’t been easy; I was around traumatized adults, and as a kid who always questioned people’s ability to express themselves I found myself trusting my own intuition. Hence the name of the song, “Say My Name.” I’m literally talking to myself in the mirror. Asking my younger self for advice and vice versa. 

You aim to create music that helps others face their own struggles. What message do you hope listeners take away from your debut EP “Lonely Boy”?

That’s there’s light after the dark, and also that you have to find that flame in you to get out of there. Don’t give up just because it’s hard; seek help and help others; we’re humans we’re supposed to help one another through hardship and celebrate success together. Art/music is just one of the forms that can be used to do so. I want my listeners to know that they matter! You matter in this world!

What does your creative process look like? How do you balance songwriting, production, and refining your overall artistry?

Hmm, honestly, I’m all about making sure nothing feels forced. Putting true feelings into music is such a magical thing. Notice I use the word magic; it’s unexplainable, just like when I create a song; it can start with a melody, drum groove, or why not a feeling, or why not a random synth sound. Creativity is endless and that’s what I love with music, there’s no rules to how you make a good song, you’ll know if it is good when you’re resonating with it. Others will, too, not everyone, but someone will. 

Looking ahead, what are you most excited about for your debut EP release, and what can fans expect from “Lonely Boy”?

I’m excited for you to hear the diversity in the sounds and writing. I have lots of styles, I m hate to out myself in one genre, in-fact sometimes I just make lots of music and pick songs to put in one concept.  Anyway, going back to the actual question, I’m excited to see who resonates with me and have an audience who genuinely likes my art and one day can hear it live! For the fans, well, expect heartbreak songs, depression uplift melodies, RNB vibes, and electronic EDM vibes; it’s all over the map, but yet still in the parameter of pop. Expect crazy productions, vocal layering, and processing, as well as pure singing. Hmmm, what else? Just listen to it and see if it’s for you 💜

Connect with Joveth

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