BE:FIRST Unleash Their Lead Single “Scream” Off Upcoming Debut Album

Having taken the No.1 spot on the US Billboard Hot Trending Songs chart, the soaring Japanese boy band BE:FIRST are preparing to release their long-awaited debut album ‘BE:1’. Slated for release on Wednesday, August 31st, 2022. Leading up to this, fans will not have to wait to hear new music from BE:FIRST. The group’s lead single, “Scream”, is now available starting July 25th, 2022, on all major digital streaming platforms. It’s accompanying music video has also been released.

BE:FIRST is a Japanese seven-member dance and vocal group featuring SOTA, SHUNTO, MANATO, RYUHEI, JUNON, RYOKI, and LEO. They signed with BMSG, the management company and label led by renown Japanese rapper, SKY-HI. Their debut single ‘Gifted.’ was released in November 2021 and hit No.1 on the Billboard JAPAN Hot 100, as well as reached No.1 on the US Billboard Hot Trending Songs 24-hour chart. Their second single ‘Bye-Good-Bye’ also topped the Billboard JAPAN Hot 100, and its music video has received over 25 million views on YouTube. 

The single, ‘Scream’ is an intense, exhilarating dance track that shows a challenging new side of BE:FIRST. The song is produced by the power duo of SUNNY BOY, known for songs for artists including BTS, BLACKPINK, BIGBANG, 2NE1, Namie Amuro, Daichi Miura, and SKY-HI; and Maxx Song, the leading K-pop producer behind BoA, Red Velvet, TWICE and more. The track features lyrics by SKY-HI that proclaims the dawn of a new era – perfectly fitting for the lead single from the debut album ‘BE:1’.

The accompanying music video for ‘Scream’ is based on the idea of “returning to the new normal” in a world where self-restraint and other limitations still continue. It interprets the title ‘Scream’ as a thirst for liberation and energy, with visuals that show the catharsis of loudly screaming one’s desires. The video features the story of the members of BE:FIRST overcoming the oppressive world of “walls”, “rules” and “fear”, to face the future and advance to the highest stage. Made available from tonight at 7PM (SGT), the group will be doing a series of social media live engagements before the music video is released. 

The dance elements for the music video were choreographed by Kazuki (s**t kingz), who took first place in the leading United States dance contest BODY ROCK in 2010 and 2011 as a member of s**t kingz. Look out for dance performances that showcase the energy of the group and the cool series of individual shots that highlight the skills of each member. 

BE:FIRST’s official YouTube account has already surpassed an astonishing 200 million views despite its opening of just seven short months ago. In addition to music videos, dance practice videos, and livestreams, the channel also features the ‘You’re My “BESTY”’ series, which shows a glimpse of each member’s unique character and natural vibes. Videos in the series are subtitled in multiple languages so that fans around the world can appreciate the charms of BE:FIRST first-hand, as well as listen to their music.