Boyfriend is back with their 2nd music video for the mini album. This time the song is entitled “Alarm.”
They state, “Boyfriend, leading the global K-Pop wave, is back after a break of one year and five months, and with a second mini-album [OBSESSION].
The sub-title song ‘Alarm’ is a medium tempo R&B track, showing Boyfriend’s deepened emotions. The lyrics compares how often we’re reminded of our ended relationships to how often an alarm, a ‘reminder’, rings.”
Check out the new music video below.
Video Credit: 1theK
Kiss of Life Gets Loud and Shines Bright in Anaheim 
Pattern: Redefining Boundaries in K-Pop with Fresh Sounds and Heartfelt Connections 
BABYMONSTER Announce First-Ever U.S. Shows 
Woosung Wraps Up B4 WE DIE Tour With Sold Out Hometown Show in LA 
Seventeen’s LA Stadium Show Shines with Energy and Unforgettable Moments 
Gunna & TWICE Join the Star-Studded Amazon Music Live Season Three Lineup 
An Exclusive Interview with J-Pop Superstar HYDE: On Music, Jekyll & Hyde, and Global Audiences