FYKE Say #StopAsianHate In New MV For "Liar"

FYKE, the Los Angeles-based band, release a new single entitled “Liar” and their music video has been officially released.

The track hasn’t been the easiest release as they reached out to various anti-hate organizations but were turned down. Enik says, “While reaching out for help, we’ve been turned down by some of the very organizations that say they exist solely to stand against the hate(we only wanted to partner with them so that we could send people to learn more about how they could help).”

Now that the single has been released, YouTube and Google have rejected the band from running ads because the content of the video is too sensitive. “So, they’re ok with video content that shows violence for entertainment yet our video is too sensitive because it shows what’s going on in our community?” Enik questions through his official Instagram account.

FYKE are asking for the community as well as the fans for their help in spreading the word about their music video and to help them stop Asian hate!

When we first started planning the release of our new single “Liar” we had originally planned to try and partner with an “anti-hate organization” in order to help bring more awareness of the current Asian-hate crimes happening across America. To our surprise, every organization we reached out to turned us down stating that they had a lack of “bandwidth” to help. As much as it disappointed and discouraged us, we realized that we don’t need an organization standing behind us to spread this message. All we need is you, the community. Together, our voices are louder than the hate. Help us stop Asian hate by heading to our YouTube and watching, liking and sharing our new music video for our song Liar and please subscribe to our channel for more content. A special thank you to our director @bradleydubbs for always pushing the boundaries for messages that need to be heard.
FYKE

“Liar” is produced and mixed by the band’s lead vocalist, Enik Lin while the music video is directed by Brad Wong.

About FYKE

With their uplifting brand of shimmering synth rock, Los Angeles-based band Fyke shine a light on an array of social issues, focusing on positivity and spreading awareness with inspirational lyrics and glossy, pop-savvy anthems. After years on the scene in various other bands, the members got together in the mid-2010s, later signing with Universal for the release of their debut EP Nightmares. An expanded full-length soon followed and their sophomore set, Disorder, landed in 2019.

Fronted by Taiwanese vocalist Enik Lin, Fyke initially started as a trio, rounded out by guitarist Steven Delman and bassist/vocalist Mikee Fabella. Later, they recruited guitarist Justin Wright and founding drummer Abe Kim, who soon parted ways with the band and was replaced by Gerard Christian. Influenced by a wide range of artists including John Mayer, the 1975, Linkin Park, Depeche Mode, and Bring Me the Horizon, the quintet signed with Universal Music soon after and issued their debut single, “Favorite Mistake,” in 2017.

The buoyant pop-kissed rock anthem featured a soaring chorus, glittering synths, and an energetic beat, but the band later demonstrated that they could branch out into heavier territory on their EP Nightmares, which featured the post-hardcore cut “Sleepers.” The short set was expanded in 2018 as a full-length of the same name, adding a stripped-down version of “Nightmares” and another dose of hardcore-inspired aggression with “Awake.” That same year, the band kicked off a new era with the singles “Silhouettes” and “Til the End,” which smoothed the hardcore edges of their debut and amplified the positivity with socially conscious lyrics devoted to spreading awareness about relatable topics such as mental health, relationships, self-image, and hope. Their sophomore LP, Disorder, arrived in July 2019 and featured guests Amber Liu of K-pop group f(x), James Lee (Lin’s former Royal Pirates bandmate), and Taiwanese pop star Vanness Wu. ~ Neil Z. Yeung