Japanese DJ and producer TAAR, alongside with MASAtO from next-gen producer duo ANIMAL HACK, created a Clubhouse room at the end of January. The room was called “Who wants to make a song together? (Singers welcome)”, as a forum for fellow music community Japanese artists to talk and casually collaborate. This track attracted a number of established singers, rappers, trumpet players, and guitarists among other creators. “Clubhouse” was produced within a 4-hour session of collaborative discussion in the app itself. It officially distributed through major streaming platforms on February 5th, 2021.
“TAAR and I had previously talked about making a song together someday, and we thought we might be able to find interesting artists if we made an open room in Clubhouse as the app was gaining popularity very quickly in Japan. With the help of social media, we were able to exchange data which allowed guitarists, trumpeters, organists and other talent musicians to re-record or reconstruct their work in real time, resulting in completing the song in just 4 hours.”, says MASAtO.
The track spans a wide variety of genres and shows the spontaneous nature of this collaboration. Featured Japanese artists include Mitsuki Aoyama, Seiho, Daisuke Kazaoka, CHICO CARLITO, Daisuke Hasegawa, Meiko Hoshibana, madflash, Anna Yano and YOSY POKARI. MASAtO shares, “I feel that this song symbolizes the beauty of spontaneous art, only possible through accidents and unexpected connections among creative people, which highlights a historical event to the early days of Clubhouse.” In line with the release, a Clubhouse room called “[Japan’s first] room to celebrate the distribution release of songs born in Clubhouse” was created on February 4th as an online celebratory gathering for all contributing artists as part of the release.
Clubhouse
The latest by invite-only drop-in conversation app, Clubhouse, has been a hit in Japan. This is where company head of managements, popular musicians, and even politicians have embraced the latest social media phenomenon.
ABOUT ANIMAL HACK
ANIMAL HACK is a Tokyo-based producer duo consisting of MASAtO and YUtA. Suddenly appearing in 2016 and quickly dominating music streaming platforms, they have built their name as producers. They also increased their fan base, both domestically and globally. In addition to their iconic style of catchy and clean electronic-based dance music, their personal backgrounds and cultural influence the concepts of their songs, which are often influenced by life in an age of social media and the fluidity of consuming music through streaming.
Their song ‘Franny’ was selected by Apple as the theme song for their Shibuya branch renewal ad. “Pressure” was chosen as one of Apple Music Japan’s prestigious “100 Best Songs in the World Representing 2018”. Crafting original pop hits and beats, ANIMAL HACK works alongside the up and coming artists. Such as, SIRUP and 4s4ki, gaining traction as one of Japan’s most quickly rising trackmakers, contributing innovative and refreshing concepts to the music industry. The producers themselves curate their own artwork and concepts as well, creating consistent high quality visual content and aesthetics.
ABOUT TAAR
A DJ and producer based in Tokyo, Japan, TAAR is already a key figure in the Japanese electronic scene. The release of his limited self-produced album, ‘abstrkt’ which was released in 2012 was sold out immediately. TAAR also further cemented his position with the release of 3 digital EPs in 2014. This includes ‘eyes of you’ which featured ShigeoJD (former SBK, steady & co, now Fake Eyes Production). He was made resident DJ of MODERN DISCO at Sound Museum Vision Tokyo, Japan, alongside fellow producer YOSA.
The party was established in response to a new generation of house music derived from France and around the world. This allowed him the opportunity to share the stage with many new generation producers. This includes, Darius, Moon Boots, Bondax, FKJ, DJ Falco, and Dimitri. The album ‘Astronotes in Disco’ was released in 2017. It connects stories throughout the album with a theme of weightless drifting. TAAR started a joint project with emerging artist YOSA under “YOSA & TAAR”. They released their first album ‘Modern Disco Tours’ in March 2019.