LaCoca Drop Teaser For “It’s Time Now!” Ahead Of Release

LaCoca, the hip-hop/entrepreneur group based out of Singapore and Thailand, today releases the teaser of their anticipated new music video and song titled “It’s Time Now!” on LaCocaTv Channel on Youtube.

The high-budgeted music video, inspired from a popular Hollywood movie, costs an estimated S$35,000-$40,000 to produce, making it one of the most expensive hip-hop music videos to be produced by an independent Southeast Asian artiste.

Who is LaCoca?

LaCoca is made up of two Singaporean rap artistes – Andy Gus and Ray Valentine – who have been active in the regional hip-hop scene since the late 90s, representing different groups and performing in well-known shows such as MTV Asia, opening act for Far East Movement as well as international shows in New York, Malaysia, Vietnam and Thailand.

This driven duo first formed LaCoca Entertainment in 2016, thereafter developing to the present LaCoca Group Co. with an immersive vision and “motivating others via music” philosophy; to expand their entrepreneurial ambition with a range of premium clothing and jewellery line, even extending to explore the digital metaverse with their digital assets gallery; while staying focused to their musical roots.

Andy Gus, Chief Executive Officer, LaCoca Group Co., says,

“The main idea for It’s Time Now! music video is that we have always been intrigued by this Hollywood movie, where the protagonists are depicted to overcome their challenges yet they are always kept fresh, fly and good prevails. The protagonists of the movie mirror us both as well in our philosophy of always keeping our style fresh and fly.”

Andy Gus

It’s Time Now! is curated, produced, composed and wrote by Andy & Ray, aspiring to motivate and inspire lives especially the younger generations on a daily aspect; with this focused purpose easily reaching out to a global audience in many forms of daily struggles, sporting competitions and uplifting moments.

The release of It’s Time Now! is carefully planned to line up with the release of LaCoca’s new merchandise collection “Campeon Collection” celebrating Champions and Athletes for their dedication and discipline towards achieving Greatness & Success.

It’s Time Now! is also aligned with the upcoming World Cup 2022 which is held for the first time in November-December in Doha, Qatar.

Ray Valentine, the Group’s Co-Founder adds,

“As the entire world is just emerging from the Covid pandemic, this crucial period has taught everyone a valuable lesson of being grateful, appreciative of our daily lives and even to the most simple gesture of keeping clean by washing our hands that keeps us safer. It’s a victory for most, however, we personally know of some who lost their loved ones, lost their jobs and even hitting rock bottom.

“Therefore, It’s Time Now! is intended to remain resolute and of uplifting the human spirit and minds in every one of us. It is a song to look back in years to come that reminds us of this realistic struggle. This song inspires and motivates those who are driven to succeed or forms of motivation like going for exams, sports competitions or even career developments.

“This music video elevates a notch above our previous music videos as we strongly believe in setting benchmarks to develop further with each new music video progression.”

Ray Valentine

About LaCoca

LaCoca is a luxury lifestyle brand, specialising in 5 commercial aspects of music, premium clothing, jewellery, athletes division and digital gallery assets. This corporate entity was formed in January 2016 by founders Andy Gus and Ray Valentine. Andy Gus is the Chief Executive Officer, who oversees all commercial aspects of LaCoca Group Co., while Ray Valentine, the Co-Founder, oversees the Group’s fashion and style approach.

LaCoca also runs the LaCocaTv Channel on YouTube, which features music videos & mini-docu series: LaCoca TV.

Visit www.wearelacoca.com