RINI Unleashes New Single & Announces New EP

The Meet Me In Amsterdam artist who garnered over 21M views for his MV has released a new single. RINI releases his new single “Selfish” which includes a music video and features Grammy Award winning artist, BEAM. The popular R&B artist also announces the release of his upcoming EP, UltraViolet.

Following the release of his debut album Constellations, Warner Records recording artist RINI shares a new single titled “Selfish” and announces his forthcoming project, UltraViolet. Amassing nearly 400M streams across platforms, RINI enlisted Grammy award-winning artist BEAM to unveil the first single off of his highly-anticipated EP, due for release this fall. Most recently, BEAM displayed his talents on Beyonce’s hit song “ENERGY,” as well as throughout his very own debut album, Aliens. Directed by Morian Mikhail, “Selfish” reveals a different side to RINI’s typical lover boy aesthetic. As evidenced by the first line, “You don’t want me to think for myself/You only think about yourself,”  RINI is setting the tone for his growth over the past year.

About the track, RINI says, “ ‘Selfish’ to me is a song where I learned that there’s more than one way to be “Selfish”. Often you think of it in a negative light —and ofc it took me going through the negative— but there’s positive ways to be “Selfish” too. This record for me is a realization that it’s time for me to be ‘Selfish’.” Throughout the intimate visual you can see the R&B fresh face struggling to remain happy in his relationship. Continuing his otherworldly touch to his artistry, the story seems to end with RINI in a world controlled by his partner.

As he gears up for the release of his anticipated EP, RINI is ready to tap into a different side of himself. “‘UltraViolet’ comes from a different place, of different influence,” explains RINI. “It’s bolder, more up front and a more dauntless version of RINI that translates into the sound of the EP. I’ve taken a different approach sonically and I could say that I’m taking a risk with some of the songs simply because it’s different from the usual vibe that you would expect to hear from me but that’s really the whole point of it. UltraViolet is the product of this.” 

RINI releases MV for “Selfish” featuring Grammy-Award winning artist, BEAM

Check out the new music video for “Selfish” featuring BEAM

RINI is going on tour

The R&B artist also announced his upcoming tour via his social media. His tour will be called “Passed The Naked Eye” so be sure to check out all the information for the tour via his Instagram!